Waking Dreams Media: Case Study

CALT Dynamics - Case Study

Do you want an entertaining 1-minute ad to explain your tech business like this one? You’ll find everything you need to know to get started below, including our services, process, portfolio and testimonials.

The Challenge

Create an engaging explainer video for a company looking to shoot the video internally.

The Process


We sat down with CALT Dynamics and worked out a production flow that made the most sense for this project to happen. CALT would shoot the footage and record the voiceover, and Waking Dreams Media would help with strategy, script writing, consult on the shoot and edit the video.

After our strategy session, we decided the style of video and the distribution. We agreed on a short explainer video that would be placed online and sent to prospective investors.

Concept Development

We wanted to showcase how revolutionary CALT Dynamic's printing technology is. CALT aimed to capture this through shots of the process and a simple voiceover discussing how CALT is the "world's fastest photopolymer printing method". ​

We prepared a script and shared a link to CALT to collect feedback. After 3 revisions, we got sign-off on the script, it was time for production!

In preparation for the shoot, we created a proposal that detailed the project aim, the CALT target audience, the music and graphics used, and the message of the video. We also created a shotlist with reference shots for CALT to follow. ​

CALT delivered the files to use through Google Drive. We downloaded them and got to work.

Editing and Delivery

We worked on the edit until the video was perfect. In total, just 2 drafts with a 2-day turnaround.


A 90 second company explainer video that was ready to greet website visitors and send to prospect clients and investors.


Waking Dreams Media provided script and editing services to help us create an engaging Explainer Video of our 3D Printing Technology. Luke from Waking Dreams Media is a pleasure to work with, and I would highly recommend them.
Ross Lawless CALT Dynamics

What's included

Our package includes everything you need.

Customer profiles

Understand your customer. We help you outline your target audience in great depth, so we know how to create a video that will motivate them to act.

Brand Strategy

Stand out from your competition. We assist you in developing a message that captures your unique selling point in your voice.

Market Research

Know your enemy. We research to see what type of videos and sales copy has worked for your industry and consumer base.

Concept Development

Your best pitch. We create an engaging concept/script that effectively explains your offering for a target audience. We create any storyboards/style snippets necessary to help you visualise a final product.

Pre-Production Plan

Every last & final detail. We hire any actors and crew, arrange the location and costumes and props to ensure your shoot goes according to plan down to the very last detail.

Video Production

Turn up and look your best. It goes without saying, we alwyas deliver high-quality video and audio that you repeatedly can use to showcase your project in it's best light.


Finding your voice. We find a voiceover artist that sounds right for your company’s brand.


Pitch perfect. We pick from an extensive library of music to find the perfect song for your company’s tone.

Video Editing

We cut your video down to only the essentials, colour it for a mood that fits your image & mix the audio.


A moving message. We provide any titles necessary to deliver your message to your audience efficiently & effectively.


Hit your target. We manage the release to make sure your video is viewed by the right eyeballs by ending up on the appropriate platform with effective promotion.


The more you know. We track the performance of your video to make sure we are reaching the goals we set in pre-production.

What’s the process

Total time commitment: 4-8 hours over 6 weeks



Chart your course with our strategy session to discover your ideal customer profile, what they like and how to target them.



We script and shoot your video to shine a light on what's special about your offering.



We make sure everything is ship shape and edited for maximum engagement.



Time to set sail! Our distribution plan will get your video where it needs to go, in front of your customers.

Waking Dreams Media Explainer Videos Cork Kerry

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