IGNITE - Case Study
Event Video: Capturing the Essence of Your Event
The Challenge
Create a short but exciting event video to showcase the bi-annual IGNITE awards and showcase event. The video would give people an insight into what we do in IGNITE, the start-ups we support and highlights our programme partners.
The Process
Strategy
After an in-depth strategy meeting with IGNITE, we noted that the output had to encapsulate the atmosphere of the night. The video's message needed to communicate the quality of support available to start-ups through IGNITE and IGNITE’s appreciation of its partners.
To this end, we decided that authentic participant testimonials captured in an event highlight video would be the best course of action.
Production
We coordinated with IGNITE to get questions and a key attendee list.
We created a shotlist of the most vital pieces of action to capture on the night.
In preparation for the event, we worked with the sound engineer, connecting our sound recorder line-in to the soundboard to capture the direct microphone audio in the highest quality possible.
Our team of 3 videographers created a dual set-up, a dedicated interview space to capture participant testimonials and free-fly equipment to capture the event highlights. We also set up dedicated stage cameras to ensure a second wasn't missed.
Editing & Delivery
After just the 1st round of editing, the video was complete and IGNITE were happy to sign off on the project.
Outputs
We delivered a social media-ready 1-minute participant testimonial video to help sign up the entrepreneurs of tomorrow to the programme.
We also delivered a longer 3-minute event highlight video to capture the event for those that couldn't make it.
Testimonial
Waking Dreams Media were easy to work with, well prepared, very efficient on the night and were quick to come back with a draft of the video for review. There were few changes to make on the first draft which reflects their skills and ability to create high-quality videos, their experience to understand what the customer wants and their dedication to bringing the vision to life.
Michelle Dorgan Programme Manager, IGNITE UCC
What's included
Our package includes everything you need.
Customer profiles
Understand your customer. We help you outline your target audience in great depth, so we know how to create a video that will motivate them to act.
Brand Strategy
Stand out from your competition. We assist you in developing a message that captures your unique selling point in your voice.
Market Research
Know your enemy. We research to see what type of videos and sales copy has worked for your industry and consumer base.
Concept Development
Your best pitch. We create an engaging concept/script that effectively explains your offering for a target audience. We create any storyboards/style snippets necessary to help you visualise a final product.
Pre-Production Plan
Every last & final detail. We hire any actors and crew, arrange the location and costumes and props to ensure your shoot goes according to plan down to the very last detail.
Video Production
Turn up and look your best. It goes without saying, we alwyas deliver high-quality video and audio that you repeatedly can use to showcase your project in it's best light.
Voiceover
Finding your voice. We find a voiceover artist that sounds right for your company’s brand.
Music
Pitch perfect. We pick from an extensive library of music to find the perfect song for your company’s tone.
Video Editing
We cut your video down to only the essentials, colour it for a mood that fits your image & mix the audio.
Graphics
A moving message. We provide any titles necessary to deliver your message to your audience efficiently & effectively.
Distribution
Hit your target. We manage the release to make sure your video is viewed by the right eyeballs by ending up on the appropriate platform with effective promotion.
Analytics
The more you know. We track the performance of your video to make sure we are reaching the goals we set in pre-production.
What’s the process
Total time commitment: 4-8 hours over 6 weeks
Strategy
Chart your course with our strategy session to discover your ideal customer profile, what they like and how to target them.
Production
We script and shoot your video to shine a light on what's special about your offering.
Editing
We make sure everything is ship shape and edited for maximum engagement.
Release
Time to set sail! Our distribution plan will get your video where it needs to go, in front of your customers.
