The Challenge
Capture the essence of the Rise and Shine event to showcase to an online audience that could not make it.
The Process
Planning
First contact calls and emails with Up She Rises. Proposed solution of a 60-second promo video and highlights. Proposed to bring a second shooter onboard to capture event footage and detail shots efficiently.
We prepared a shot list for the day. We aimed to capture the crowd engagement, Up She Rises branding, the merchandise, the social interaction before the event, snippets of each of the speakers, decorations.
Shooting
We wanted to showcase the authentic experience and electric atmosphere of really being at the event.
In preparation for the event, we worked with the sound engineer, connecting our sound recorder line-in to the soundboard to capture the direct microphone audio in the highest quality possible.
We created a dual set-up – one set for capturing the event and another capturing attendee feedback in a nearby room. This way we were immediately able to switch over to recording testimonials at the break.
Delivery
We worked on the edit until the video was perfect, totalling 6 drafts.
Outputs
60 second Social Media Ready Event Promo – Highlights from Rise and Shine Event for promoting future events online.
10 Instagram story and post ready interview snippets with glowing testimonials and insights from the event. Included subtitles for maximum engagement on Instagram, which mutes videos by default.
Branded video assets created for Up She Rises to use on all future video content.
