8 inbound enquiries and 3 won deals from this video ad.
This is what our web dev client said made the difference.
1. The creative concept
Aidan said:
“I just basically gave you guys carte blanche to do what you want, and you smashed it out of the park.”
We used the metaphor of a website as your digital shopfront.
And represented it with Lego.
It’s fun, it’s attention-grabbing, and it’s a light way to talk about the different approaches to making a website and why Avalanche Designs‘ is best!
2. Performance
Aidan said:
“The crew were fantastic on the day, just putting me at ease and being very patient with me.”
This was Aidan’s first ad talking on camera, and he did a great job.
You don’t want your presenter under time pressure, feeling the heat of the lights, and stuck to the spot.
Switching up shot angles, using props, and putting slack in the schedule makes all the difference.
3. Structured process
Aidan said:
“The whole process, start to finish, was pretty smooth — the onboarding, the general meetings, the invoices.”
The creative process doesn’t have to be chaotic.
We believe being organised allows space for creativity.
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