Finexer Customer Story

This FinTech founder expected 6 calls for an agency to understand his product. It surprised Ravi that it took 1.
So here’s how we do it.

Finexer – Open Banking is heavily regulated and deeply technical.

Getting their story into 45 seconds seemed improbable to them!

Before we wrote a single word, we asked the team 4 questions.

1. Buyer
Who is actually making the buying decision?

It’s often not the end-user in B2B.

So, it’s vital we centre our messaging on the right person.

2. Benefit
What message lands when they’ve never heard of you?

3. Competitive Advantage
Why would they pick you over the status quo?

We’re looking for the real reason someone switches, not just a feature list.

4. Placement
Where are buyers coming from and how are they finding you?

Context changes everything about how you open the product video.

Have a FinTech product? How will you communicate the value in under a minute?

See our other work and book a chat @
wakingdreamsmedia.com