Company Pages vs Personal Pages Insight

Company pages get 3x less reach than personal pages.

That surprised a lot of our clients this year.

We’re seeing way more reach when videos are uploaded to personal accounts.

Not reposted. Uploaded fresh.

We ran the numbers and wrote a memo on this.

So now, on every project, we give a download link and clear instructions.

Post it from profiles of execs, sales, marketing, product.

…okay, we’ll leave the developers alone.

A small following is fine because those connections are strong.

That engagement spreads further than you think.

If you want help planning a video campaign like this, send me a DM.