Southern Scientific, an analytical laboratory and environmental consultancy, offers a broad range of scientific services to diverse industries. Catering to both B2B and B2C segments, they faced a unique challenge: their website had an imbalance of information – too detailed in some areas and lacking in others. This inconsistency presented a barrier to effective communication with their varied clientele, some of whom were well-versed in scientific language, while others were not.
The Challenge
The primary challenge was to create a more accessible and engaging online presence that could effectively communicate Southern Scientific’s complex services to both scientific and non-scientific audiences. The inconsistency in their website’s product pages – some being overly detailed and others lacking essential information – needed to be addressed.
The Solution
Strategy
Our strategy involved a deep dive into understanding the target audience, key messages, products, and the call-to-action (CTA). Collaborating closely with Southern Scientific, we crafted scripts that leveraged their expertise and incorporated their valuable feedback. A detailed pre-production document laid the foundation for the project’s execution.
Production
The production phase involved on-site filming of live-action explainer videos. We focused on capturing engaging B-Roll footage of machines and testing processes in each department, ensuring the essence of Southern Scientific’s work was visually represented.
Editing & Delivery
Our commitment to efficiency was reflected in our ability to deliver the first drafts of these videos within just 10 working days via Frame.io, a testament to our streamlined process and dedication to meeting client needs swiftly.
The project culminated in the creation of 4 explainer videos and 2 how-to guides. These were not just standalone media but were integrated onto Southern Scientific’s website. The landing pages were updated and optimized, resonating with the new messaging and script. Additionally, versions with captions were produced in various formats, specifically tailored for social media platforms.
Outcomes
The impact of these videos was significant and measurable:
• The monthly conversion rate on Southern Scientific’s website increased from 1% to 3% as of January 2024 compared to the previous period last year. Monthly website traffic doubled from approx. 1,000 to 3,000 users.
• This marked an additional 80 conversions per month for the company, a substantial boost to their online engagement and business growth.
Conclusion
This case study demonstrates the transformative power of well-crafted explainer videos in enhancing online engagement and conversion rates.
Inspired by Southern Scientific’s success story? Discover how explainer videos can elevate your business.
