What if a child has a seizure in your classroom – and you don’t know where the medication is, who’s trained, or whom to call?
Thatβs the problem Ruth Hendrick set out to solve.
Made for IGNITE UCC w/ Target Alert Group
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Video type: Success story
Length: 64 seconds
Turnaround time: 2 weeks (w/ 2 other stories)
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– Capture IGNITE UCC‘s start-up success stories.
β’ Keep the tech simple.
β’ Document the journey from idea to company.
β’ Express the support IGNITE offers.
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– Ruth was on a teaching placement when a training session with Epilepsy Ireland revealed a gap – in a real emergency, teachers are left with too many questions and not enough time
β’ TAG is a mobile app that removes that cognitive load entirely – one tap sends the alert to the right people with everything they need
β’ IGNITE connected Ruth with the technical expertise she was missing. It’s gone from a classroom problem to a working product.
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β’ Focused on the use case over features – child needing help in an emergency, teacher uncertain on what to do.
β’ The thinking behind the location for this scene was somewhere quiet, but with a public space in view. The room we found worked perfectly with the glass looking into the atrium.
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β’ No teleprompter – Ruth told the story in her own words.
These assets will form a content library to inspire the next generation of UCC start-ups.
Great working with Damien Mulley, Maeve Murphy, Hyewon Kim, and Eamon Curtin from the IGNITE UCC team as always.
And amazing work from our team for this project Luiz Guth (producer), Joel Barbacena, and David Murphy (DP).
