Most testimonial videos fail because nobody believes them.
Especially when the person on camera sounds like they’re performing.
On this project for UCC Innovation, we took a different approach.
We stopped scripting answers and started shaping conversations.
We pre-interviewed our subject.
Pulled out the moments in the founder’s story that carried conviction.
Then we built bullet points and questions around those moments.
So on the day, they weren’t thinking about delivery.
They were just explaining their work to another human.
We filmed them in their own environment, not a studio.
The result feels credible because it is.
Thank you to Sarah N. & ArrayPatch Ltd‘s Waleed Faisal for trusting the process!
Very glad to share Waleed’s product below, which could help the 1 in 4 people worldwide who suffer from nail fungus.
