Explainer videos are a great way to teach people about your product and get them excited to take action. But, their effectiveness depends on one key element: the explainer video script.
A well-crafted script is what shapes your message, sets the tone, and drives viewers to engage. That’s why we created the No-Brainer Template, to help you write a clear, simple, and compelling script in just 30 minutes.
Table of Contents
The Power of an Explainer Video
Explainer videos should work by turning complex ideas into simple stories that make people want to take action. A great example is Dropbox’s 2009 explainer video.
What made this video so successful was its script. It took the complicated idea of cloud storage and explained it in a way that everyday people could understand and relate to. The result was a video which helped them earn $48 million.
If your explainer video is too complicated, you won’t get this kind of success. See how Dropbox did it right ⤵
How Do We Make Explainer Videos Complicated?
Sometimes, explainer videos get too complicated because:
- We add too much information: More words don’t always make things clearer.
- We focus on ourselves: Instead of thinking about the customer, we talk about our company.
- We use big words and jargon: It’s easier for us, but it confuses the audience.
- We don’t edit enough: Good scripts often need several rounds of changes.
The best explainer videos are simple, clear, and speak directly to the audience. Let’s look at how to do this.
The No-Brainer Template for an Explainer Video Script
Step 1: Get Your Ideas Down
Start by answering these questions:
- What problem does your customer have?
- How can your product or service fix it?
- Why should they trust you?
- What’s the next step you want them to take?
Step 2: Simplify Your Message
Make your script easy to understand:
- Use simple words and short sentences. Free tools like Hemingway Editor can help.
- Get rid of confusing jargon.
- Keep your script to around 135 words per minute of video.
- Explain anything new in a way your audience will understand.
- Leave space for the most important points to stand out.
Step 3: Make It Memorable
Add elements that will stick with your audience:
- Think about how you want your audience to feel and act after watching.
- Tell a story with characters or examples.
- Use visuals and sound that match your message.
- Show what you mean with graphics or demonstrations.
The Simple Structure for Explainer Video Scripts
Your audience doesn’t want to have to figure out complicated ideas. They want things to be clear and easy to follow.
Simplicity keeps people watching, helps them remember your message, and gets them to act. So, explainer videos should follow this simple and basic outline:
1. The Problem: Start with what’s bothering your customer.
Example: “Keeping track of your budget can feel impossible when expenses are coming from every direction.”
2. The Solution: Show how your product helps.
Example: “With our app, managing your money is as easy as one tap.”
3. Credibility: Share why they can trust you.
Example: “Trusted by over 10,000 users worldwide.”
4. The Call to Action (CTA): Tell them what to do next.
Example: “Try it free today and take control of your finances!”
Free Template: Write Your Explainer Video Script in 30 Minutes
Great explainer videos are all about telling stories that inspire action. Using these steps, you can make your next explainer video simple, clear, and unforgettable.
At Waking Dreams, we’ve helped over 30 companies create explainer video scripts that work. With our No-Brainer Template, you’ll have everything you need to create a video that works. One of our clients said:
“I used your template last week and got amazing results. The new layout is so easy to use.”
Download the Template here ⤵
Want help making your explainer video? Get in touch today to turn your vision into a reality.
