“12 months ago, no way you’d have got me on camera.
But customers kept saying, “We’d like to see a face to this product.”
That’s what SaaS founder Ciarán Tighe said to me on our first call.
Ciarán knows his users really well.
He knows they’re creators.
He knows they’ve been burnt by broken promises before.
He knows that business software isn’t designed for them.
And he knows if he wants to resonate with more of them, video is a must-have, not a nice-to-have.
So, when we had wild ideas to re-enact his story (wig for his childhood hair included), Ciarán was game.
We love working with founders who know their customers inside out.
It means they can take creative risks.
Which means we can create a video that stands out and performs better.
Founders often say on our first call, “I don’t want to be on camera.”
And I get it – as a kid, I didn’t even like going in front of a shopkeeper, never mind an audience.
But some go-to-market plays need founders to be the face.
And prioritising your business means doing what it needs, not what you want.
— Rant and Ciarán tribute over —
We’re very excited for everyone to see this work soon.
Below are some photos with the Waking Dreams Media team at the Helm offices on shoot day.
If you know a founder story is a must-have in your go-to-market plan, send me a DM, and we’ll help you plan one that stands out.
