Finally able to share this!
Made for Huawei
Love how the team brought this story to life!
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Video type: Customer success story
Length: 118 seconds
Turnaround time: 4 weeks
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What was the goal?
– Document Huawei’s success stories in Ireland, so sales have assets to motivate prospects to take action.
What was the story?
– Learning moves faster with Huawei’s WiFi network technology.
How did we shape it?
• Script feedback to keep the dialogue
– Customer benefit-focused
– Culturally relevant for Ireland
– Familiar with viewers
How did we tell it?
• Set up scenes to film documentary style
– The Irish music class
– The live classroom
• Highlight the everyday role of Huawei’s Tech
– Students using tablets
– Teachers using smart boards
Customer success stories are tricky to get, but worth their weight in gold long-term.
💬 Should I share my 12-step process for getting them consistently? Let me know in the comments.
P.S. Great working with Stan Xu, YU YE, Huawei, Huawei Ireland Research Center, HUAWEI eKit, Danny Towell iPing IT Services
And amazing work from our team Ailill Martin (DP), David Gunnigan (editor), Eric L. (production assistant).
And thanks to Venture Business Network, Brendan Newe, Shay Cahill for setting up the connection.
