In the early stages of 2025, tech and life sciences companies launched a series of creative video campaigns that made waves across digital and TV platforms.
These campaigns show how companies are continuing to innovate their storytelling to grab audience attention.
In this article, we highlight some of the most memorable examples.
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Amazon Prime’s “Ramen Programmer”
Amazon Prime released a quirky, light-hearted ad called “Ramen Programmer.” It features a coder enjoying a bowl of ramen while using Amazon Prime’s convenient services. The ad is set to the lively song “Ramen Tabetai” by SHEENA & THE ROKKETS. Its playful tone connected with tech-savvy audiences and highlighted how Prime’s services fit easily into everyday life.
Watch it here: Amazon Prime ‘Ramen Programmer’
AT&T Wireless: Athlete-Powered Humour
AT&T launched a series of funny ads featuring athletes like Marshawn Lynch, Tim Tebow, and DeMarcus Ware. These commercials mix humour with information about AT&T’s reliable service and strong performance. The playful jokes about sports mishaps made the ads entertaining and helped to keep viewers engaged.
Watch it here: AT&T Wireless with Marshawn Lynch
Apple’s “Shot on iPhone 16 Pro” Campaign
Apple continued its famous “Shot on iPhone” series with a new campaign titled “I Made a Mixtape for You.” This time, Apple targeted filmmakers, showing off the iPhone 16 Pro’s advanced camera features.
The 12-min short film displays cinematic-quality visuals, all shot on an iPhone. The point of this campaign is to prove the iPhone can handle serious creative projects. Apple’s strategy taps into the dreams of content creators and filmmakers who want professional tools in their pockets.
Watch it here ⤵
T-Mobile’s “T Priority: The First Ones In”
T-Mobile’s ad highlights T-Priority, a 5G-powered service designed specifically for first responders. The campaign emphasizes how T-Priority gives emergency personnel faster, more reliable network access during critical moments, helping them stay connected when it matters most. By spotlighting support for those on the front lines, the ad reinforces T-Mobile’s commitment to innovation and dependable connectivity in times of crisis.
Watch it here: T-Mobile T Priority
Consumer Cellular’s MedTech Testimonial: “A New Ally”
Consumer Cellular’s “A New Ally” features actors portraying realistic customer scenarios to demonstrate how the company’s medical alert device supports older adults in emergencies. By focusing on everyday situations, the ad highlights the reliability, safety, and peace of mind the device offers. Thr testimonials are scripted, but they still feel authentic, helping to build trust with the brand.
Watch it here: Consumer Cellular – A New Ally
Monday.com’s Confusing AI Feature Ad
Monday.com also launched a campaign to showcase its new AI features. However, the ad received mixed reactions. Many viewers said they were confused about the message. This confusion shows how important it is for tech companies to be clear when explaining complex features. Even with good ideas, unclear messaging can hurt a campaign’s success.
Watch it here ⤵
Key Takeaways from Examples
These campaigns show how tech and life sciences companies rely on innovative marketing to better connect with their audiences.
Whether through humour, cinematic storytelling, or heartfelt testimonials, each example highlights the importance of creativity, clarity, and knowing your audience.
As competition grows across digital and traditional channels, these brands prove that creative video campaigns are more important than ever.
Creative Video Campaigns with Waking Dreams Media
If you’re looking for a way to clearly communicate your product’s features, we can help. At Waking Dreams Media, we specialise in making complicated products easy to understand through simple, engaging, and creative videos.
We guarantee that with our help, you can develop creative video campaigns that will:
- Get more site visitors: Engaging videos drive traffic to your website and keep users interested.
- Turn them into buyers: Our videos showcase your product’s value, making it easier for potential customers to make a purchase decision.
- Raise money faster: Whether you’re seeking funding or expanding your business, our videos will effectively convey your vision and attract investors.
Looking to turn a complex idea into an engaging story that resonate with your audience?
Contact us today to get started.
