In science, health, and tech advertising, it can be a challenge to strike the right balance between creativity and clarity. You need to make complex ideas simple and interesting to resonate with real people.
Over the years, we at Waking Dreams have analysed 1000s of advertising campaigns. We know what’s been done and what hasn’t. What’s worked and what’s flopped.
In this article, we’ve listed examples that stood out most to us. Use them as inspiration for you next campaign to become and stay relevant.
Table of Contents
1. AI and Personalisation: Spotify Wrapped 2024
Why It Stands Out
Spotify’s “Wrapped” campaign is still a top example of personalised tech advertising. In 2024, they added augmented reality (AR), which let users see their music habits in 3D. The mix of personal touches, fun visuals, and social sharing made it a huge success.
How It Worked
Spotify used AI to study each user’s data and made custom graphics showing their music trends. With AR filters, users could see their favourite artists on virtual concert stages and interact with their music stories.
Trend for 2025
More brands will mix AI and AR to make highly personal and interactive ads that feel exciting and real.
2. Sustainability Focus: Apple’s Carbon-Free Campaign
Why It Stands Out
In 2024, Apple focused on its goal of becoming carbon neutral by 2030. Its ads used strong visuals and real data to appeal to people who care about the environment.
How It Worked
The campaign included behind-the-scenes videos of how Apple builds products in greener ways. It also had tools for users to check their carbon footprint and learn about Apple’s green actions.
Learn more: Apple Environmental Initiatives
Trend for 2025
People want companies to be clear and honest about their impact. Brands will keep using real data and good storytelling to build trust and show their role in protecting the planet.
3. Healthcare for Everyone: Pfizer’s “Pfizer for All”
Why It Stands Out
Pfizer launched a new platform that gave people easier access to health info, online pharmacy services, and telehealth. The campaign made healthcare feel more personal and easier to reach.
How It Worked
Pfizer used real stories from patients and doctors to show how the platform works. The ads focused on saving time and helping people get the care they need quickly.
Learn More: “Pfizer for All” Initiative
Trend for 2025
Healthcare brands will keep building direct-to-consumer platforms. These tools will help people manage their health more easily from home.
4. Creative Business Ads: Salesforce’s “Candy Shop”
Why It Stands Out
Salesforce made a fun ad with a candy shop theme to explain how its AI works. The ad turned a complicated topic into something easy to understand and enjoyable.
How It Worked
In the ad, Salesforce’s Einstein AI helps businesses automate tasks and make smart predictions, turning everyone into an Einstein. The ad got a lot of attention on social media using the hashtag #EveryonesAnEinstein.
Trend for 2025
More B2B brands will use fun and simple storytelling to explain products in their tech advertising campaigns. This makes it easier for people to understand and share their message.
5. Try Before You Buy: Samsung’s HA AR Shopping App
Why It Stands Out
Samsung let people use AR to see what a product would look like in their home before buying it. This made shopping easier and more fun.
How It Worked
Ads had QR codes that led to the AR app. The app showed how products would fit in real spaces, helping people feel confident about their choices.
Trend for 2025
More companies will use AR to help people shop. It builds confidence and reduces the chance of returns.
6. Changing the Message: Bupa’s “Good Health is Contagious”
Why It Stands Out
Bupa used its campaign to shift how people see the brand – from just an insurance company to a true healthcare partner. It showed how good health can spread from one person to another.
How It Worked
The ads used real-world examples and video-based content to explain how one person’s healthy choices can help others. It mixed expert advice with emotional storytelling.
Learn More: Good Health is Contagious Campaign
Trend for 2025
Brands will focus on building trust with patients. Using real-world examples and fostering a feeling of partnership will become key to strong healthcare ads.
7. Digital Health Tools: Eli Lilly’s “LillyDirect”
Why It Stands Out
Eli Lilly’s “LillyDirect” gave patients easier ways to get their medicine and health support. The ads showed how simple it was to use and how it helped people stay on track with treatment.
How It Worked
The campaign used interactive features to walk people through the platform. It also shared stories showing how the tool helped patients follow their care plans and improve health results.
Learn More: LillyDirect Platform
Trend for 2025
Digital health platforms will be a big focus. Ads will show how they make care better, easier, and more personal.
Looking Ahead – Health & Tech Advertising in 2025
In 2025, healthcare and tech advertising will keep changing. New tools like AI, AR, and better data will help brands connect in smarter ways. The best ads will:
- Feel personal without being too invasive
- Mix fun, stories and interaction to keep people engaged
- Show they care about the planet and people’s well-being
As the tools improve, expect even more creative and powerful ads in the year ahead.
Want advice for your company’s health or tech advertising campaign?
Reach out today, and we can help!
