You may be in a position with your business where you've made a plan for content creation…but that plan just isn't happening. Creating content can be time-consuming and challenging, especially when you have a lot of other responsibilities on your plate. So, how do you stick to your content plan and ensure consistency, even when time is tight? The answer lies in three simple yet powerful strategies that have been proven to work. In this post, we'll share these strategies with you so that you can create video content like a pro and stick to your content plan like glue.
One of the biggest challenges in creating consistent content is figuring out what to write or film. That's why the first step to staying on track is to plan your content at the start of each month. Set aside time, gather your team, and brainstorm ideas for the upcoming month's content. As it happens, we have a video on forming that plan in 15 minutes (30x your output). You can also look at what's happening in the industry, what's trending, and what your competitors are doing. Once you have a solid plan, you can move on to the next step.
Once you have a plan in place, giving yourself a month of runway is essential.
This suggestion might sound rash, but if you're posting is inconsistent right now, take a month off to make a runway of content. Or, at the very least, just put your social media on autopilot. Just take the time to get at least a month of content created. For example, if you're coming into April, start creating for May. This way, you won't be worried about creating content every week, and while your completed content is publishing, you'll be busy making the next batch a month in advance. The video you’re watching right now was filmed last month.
Once you have a lot of content, there's still the job of posting it all. An interruption once a week or once a day to post on social media across different platforms is a nightmare and, in this day and age, a waste of time.
You can batch this task for the month ahead with a content scheduler like Buffer, which is free, for up to 3 social media platforms. Posts will go live even when you're not around. It's like a free social media intern…sorry social media interns.
This tool ensures that your content is published consistently and your audience stays engaged. There are many scheduling tools you could pick. Some specialise in specific platforms, such as Later for Instagram, so pick one that suits your needs.
In conclusion, these three strategies will help you stick to your content plan like glue, even when time is tight. Remember, consistency is key in content creation, so take the time to plan your content, give yourself a runway, and use a social media scheduler to publish videos in advance. By doing so, you'll be able to focus on other tasks, build your brand, and engage your audience like never before.
Let me know how it goes.
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